Who We Are

Founded in 2025, Do This 1st is the vision of an extremely busy family of 5 with a goal to bring art, style, joy, and encouragement into people’s lives while helping them accomplish the things that truly matter. We believe so much of what we’ve accomplished has been lost because we did not record it, and that productivity should be more than just checking off tasks; it should be an experience that feels rewarding and inspiring. With a deep appreciation for aesthetics and motivation, we set out to design a system that not only helps people get things done but makes a them keepsake worth cherishing.

We sought to do something different because productivity apps focus solely on efficiency, overlooking the emotional and psychological barriers that prevent us from making progress. Procrastination, decision fatigue, and lack of motivation have made our simplest tasks feel overwhelming. From redesigning our department’s performance evaluation system, to what workout class to attend, when to take the car in for repairs, down to whose turn it is to pick the kids up from school, we struggled with prioritization and maintaining consistency. Traditional to-do lists felt rigid and uninspiring, leading to us being frustrated rather than progressing. So we thought, “Why not create a list we enjoy looking at that can also handle our most complex problems?” Do This 1st was designed to make getting things done an art form rather than a chore.

We achieve this by integrating AI assisted design with aspirational themes, and personally written encouragement. Our approach invokes alluring imagery that evokes inspiration. Our smart prioritization guide users toward their most important tasks and uplifting messages reinforce progress. By transforming task management into an engaging and emotionally rewarding experience, Do This 1st helps us break through hesitation, build momentum, and desired to add more feats worth remembering. Whether it’s tackling daily responsibilities or pursuing long-term goals, our mission is to empower people to take action with joy, elegance, and purpose all while preserving their accomplishments with style.